Optimising images can yield some of largest byte savings and performance
improvements for your agency website.
Image Optimisation Checklist
Image optimisation is both an art and a science as there is no definitive
answer for how to best compress an image and there are many well-developed
tools that can help reduce the size of an image significantly.
Here are some tips for you to get started:
Prefer vector formats: Vector images are resolution and scale
independent, which makes them a perfect fit for multi-device and
Pick best raster image format: Determine functional requirements and
select the one that suits each particular asset.
Experiment with optimal quality settings for raster formats: Try with
the lower quality settings, the results are often very good and byte savings
Serve scaled images: Resize images on the server and ensure that the
display size is as close as possible to the natural size of an image.
Image Compression Tool
TinyJPG help to reduce the file size on your images. Every uploaded image is
analysed to apply the best possible image encoding. Based on the content of
your image, an optimal strategy is chosen. The result is a quality image
without wasting storage or bandwidth.
Try compressing your images at TinyJPG here.
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